Privacy Policy
Wits Innovation Lab ("Wits Lab", "we", "our", or "us") is committed to protecting the privacy of all individuals who visit our website, www.thewitslab.com (the "Site"). Wits Innovation Lab is dedicated to upholding the confidentiality of your personal information. While you are able to access the majority of pages on our website without disclosing any personal details, certain instances may arise where the collection of such information is necessary in order to provide the requested services. This privacy policy outlines the usage and collection of data in such circumstances and applies exclusively to the website www.thewitslab.com. It does not extend to any other online or offline Wits Lab sites, products, or services. Please review the complete privacy policy for www.thewitslab.com for further information.
Collection of your Personal Information
We may request personal information from you, such as your name and contact information, when you engage in activities on our website, such as entering a contest, subscribing to newsletters, accessing premium content, signing up for an event or training, or purchasing our products. This personal information may be used to provide you with the requested service or to communicate with you about your participation in these activities. In some cases, we may also collect additional information necessary to fulfill the service, such as your preferred language or location.

While browsing our website, you may remain anonymous unless you choose to provide personal information. Our web servers may also collect technical information about your device and internet connection, such as your IP address, browser type, and operating system, for the purposes of analytics and improving our website's performance.

We may also track data on which pages of our website are visited by our customers, but this data is only identified by a unique ID and is not linked to personal information unless the user has provided consent for such linking.
Use of your Personal Information
    We collect and utilize your personal data for the following purposes:
  • To tailor our site to your specific needs and preferences.
  • To provide requested services, such as newsletters, events, training, or software purchases.
  • To aid in creating and publishing content that is most relevant to you.
  • To notify you of product updates, promotions, and other new services offered by Wits Innovation Lab upon request.
  • To grant you access to restricted areas of our site as appropriate.
We will combine website usage data with anonymous demographic information for research purposes and may use this data in aggregate to provide more relevant content. In some limited access sections of www.thewitslab.com, with your consent, we will combine website usage data with your personal information in order to provide you with personalized content. If you do not grant permission, we will not be able to provide you with personalized service and will not merge your personal information with website usage data.

We may occasionally contract with other companies to provide limited services on our behalf, such as packaging, mailing, and delivering purchases, answering customer questions about products or services, sending postal mail, and processing event registration. We will only provide these companies with the information necessary to fulfill their service, and they are prohibited from using this information for any other purpose.

Wits Innovation Lab may disclose your personal information if required to do so by law or if we believe in good faith that such action is necessary to: (a) comply with legal processes served on Wits Lab or the website; (b) protect and defend the rights or property of Wits Lab and its affiliated websites; or (c) act in urgent circumstances to protect the personal safety of Wits Lab employees, users of Wits Lab products or services, or members of the public.

Your information may be stored and processed in the United States or any other country where Wits Innovation Lab or its affiliates, subsidiaries, or agents maintain facilities. By using this website, you consent to any such transfer of information outside of your country. Wits Lab adheres to the safe harbor framework established by the U.S. Department of Commerce regarding collecting, using, and retaining data from the European Union.
Control of your Personal Information
The personal information you provide to www.thewitslab.com during registration or through any other means will not be disclosed to third parties without your express consent, except for the limited exceptions specified in this privacy policy. This information will only be used for the purposes stated in this policy.

www.thewitslab.com may send periodic emails relating to technical service or security issues concerning a product or service or confirming that you have requested a product or service. You will not have the option to unsubscribe from these emails, as they are considered an integral part of the service you have chosen, except for EU member states users with the rights specified in the General Data Protection Regulation.
Security of your Personal Information
TheWitsLab.com is dedicated to safeguarding the confidentiality of your data. We employ various security technologies and protocols to protect your personal information from unauthorized access, utilization, or disclosure.
Use of Cookies
Our website utilizes cookies to collect information about visitor interactions and usage patterns. If a visitor accepts cookies, a cookie will be placed on their device. The cookie may be read if a visitor has previously visited the website. The information collected through cookies is used to generate site-visitation statistics and track which newsletter visitors click links. This information is collected in aggregate and is not linked to personal identification information.

We also use technology to determine how many visitors interact with specific elements on our website, such as links or graphics. This technology is used to compile aggregated usage statistics and is not utilized to access personal identification information. We may share aggregated site statistics with partner companies but do not allow using clear gifs on our website by other companies.

If a visitor chooses to disable the cookie acceptance in their browser, they will still be able to view the website's content but will not have a personalized experience and will not be able to access certain service offerings.
European Data Protection Rights - GDPR
The processing of your personal data by our servers is carried out in accordance with your consent and/or as necessary for the performance of business operations, including contractual and legal obligations, as well as for the purpose of ensuring the security of our company and our clients.
    Wits Lab adheres to relevant data protection regulations within the European Economic Area, and as such, you are entitled to the following rights:
  • Pursuant to the EU General Data Protection Regulation (GDPR), you have the right to revoke any consent you have previously granted for the processing of your personal data at any time;
  • As a data controller, we are obliged to grant you access to and facilitate the rectification of your personal data upon request;
  • You also have the right to request the erasure of your personal data, subject to certain legal exceptions;
  • You have the right to object to the processing of your personal data;
  • You have the right to file a complaint with a relevant data protection authority if you believe your rights have been infringed upon.
Where We Store and Process Personal Data
Our retention of personal data
Wits Lab retains personal data for the duration necessary to provide access and utilization of the website and for other essential purposes, including dispute resolution and contractual enforcements, and compliance with legal obligations. The actual retention periods may vary due to data types and usage variations.
Enforcement of this Privacy Statement & Data Protection Officer (DPO)
If you have any questions or privacy concerns regarding this statement, you may direct them to our Data Protection Officer at info@witslab.com or contact www.thewitslab.com.
Changes to this Statement
www.thewitslab.com may occasionally update this privacy statement. If we do so, we will also revise the "last updated" date at the bottom of the statement. For material changes to this statement, www.thewitslab.com will provide a prominent notice on the website.